Formulæ Perfume

Info
Statistics
Created: 10/30/13
Last Edited: 11/03/13
14809
770
Description
Formulæ is an Oslo-based perfume brand and creative collective. Sharing a great passion for their work, they focus on a traditional, hand-made approach while paying close attention to details. Using unorthodox combinations Formulæ aims at creating unique scents with a high-end feel.

The visual concept for their identity is inspired by the past, when perfume was once a healthcare product only sold in pharmacies. The visual language of health and medicine products, which is direct and serves the sole purpose to inform, was used to create a recognisable identity with a repertoire of few graphic elements

FORMULÆ CUSTOM FONT –– BB PERFUME:
A neo-grotesque monospaced font made exclusively for Formulæ. It is based on the evenly-spaced grid of old letter boards (mostly found at store entrances in the distant past). The font only consists of capital letters and is intended for use on headlines and shorter passages of text.
  • FORMULÆ
    — OSLO-BASED PERFUME BRAND AND CREATIVE COLLECTIVE
     
    Formulæ is an Oslo-based perfume brand and creative collective. Sharing a great passion for their work, they focus on a traditional, hand-made approach while paying close attention to details. Using unorthodox combinations Formulæ aims at creating unique scents with a high-end feel.  
     
    The visual concept for their identity is inspired by the past, when perfume was once a healthcare product only sold in pharmacies. The visual language of health and medicine products, which is direct and serves the sole purpose to inform, was used to create a recognisable identity with a repertoire of few graphic elements. 
     
    Made at Bleed
  • BB PERFUME
    — FORMULÆ CUSTOM FONT 
     
    A neo-grotesque monospaced font made exclusively for Formulæ. It is based on the evenly-spaced grid of old letter boards (mostly found at store entrances in the distant past). The font only consists of capital letters and is intended for use on headlines and shorter passages of text.

Discuss This Project: ( Comments)

You must to join the conversation.