— OSLO-BASED PERFUME BRAND AND CREATIVE COLLECTIVE
Formulæ is an Oslo-based perfume brand and creative collective. Sharing a great passion for their work, they focus on a traditional, hand-made approach while paying close attention to details. Using unorthodox combinations Formulæ aims at creating unique scents with a high-end feel.
The visual concept for their identity is inspired by the past, when perfume was once a healthcare product only sold in pharmacies. The visual language of health and medicine products, which is direct and serves the sole purpose to inform, was used to create a recognisable identity with a repertoire of few graphic elements.