Financial Style is
an accessories brand, specialising
in high craft quality knitted ties.
E-commerce editorial style_
The high quality crafted products have unique design and use best natural materials. However the brand itself is young and its range is narrow; there are 4 main designs in variety of colours.
To add weight and create customer life style led experience we've explored option of extending the online store with editorial content appealing to male audience, readers of Monocle or GQ magazines. We've offered young contemporary writers a platform to publish and created a relationship with customer based on light, smart approach, keeping the ecommerce elements discreet but accessible.