Financial Style ecommerce

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Statistics
Created: 04/18/13
Last Edited: 03/30/14
1663
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Description
Young male accessories brand positioning.
  •  
    Financial Style is
    an accessories brand, specialising 
    in high craft quality knitted ties.
     
     
     
     
     
    E-commerce editorial style_

    The high quality crafted products have unique design and use best natural materials. However the brand itself is young and its range is narrow; there are 4 main designs in variety of colours.
     
    To add weight and create customer life style led experience we've explored option of extending the online store with editorial content appealing to male audience, readers of Monocle or GQ magazines. We've offered young contemporary writers a platform to publish and created a relationship with customer based on light, smart approach, keeping the ecommerce elements discreet but accessible.
  • Proposed photography style_
     
    PROBLEM_
    Photographing an accessory product proves difficult; assisted clothing can be distracting and wide demographic can be hard to model.
     
    SOLUTION_
    The style avoids displaying specific ethnicity and age. Animal features highlight power, strength and adventurous spirit of manhood, attracting urban multicultural audience. Discoloured or achromatic, covered in subtle shadow clothing remains anonymous while accenting the product.
  • Proposed editorial design style_
     
    Strong grid and typography, creative use of photography as illustration, maps and geographic references,  minimalism,  consistent iconography, perfect composition.

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