Leitz is a brand with over 100 years of heritage with many clever and innovative products. Create a European brand led campaign to educate a variety of audiences on the quality of Leitz products and illustrate how using them will benefit their businesses. Leitz strive to be seen as providing the professional tools which always have excellent results in the office.
It was important to take the approach of finding strong, universally recognised images to cross the language divide. Making sure each image conveys pride, satisfaction and an achievement in doing a professional job,
by highlighting the emotion of the end user benefit. A suite of images conjures up the emotion of the clients strapline – 'Job Well Done'.