Eichborn ‘Flyvertising’

  • Eichborn repositioned itself and redesigned their logo. The challenge was to make Eichborn – the publisher with the fly – the talk of the literary world and at the same time position the company as a brave, humorous and unconventional book publisher.
     
    At the Frankfurt Book Fair, we turned the Eichborn logo – the fly – into a living advertising medium. And thereby invented ‘Flyvertising’. We printed the logo and the stand number on ultralight miniature banners and attached them to 200 flies. And at a large PR event, we released them from the Eichborn stand in front of the assembled press.
     
    The video documentation spread rapidly through social networks and became an internet smash hit.
  • Client: Eichborn
    Agency: Jung von Matt AG, Germany
    Creative Directors: Jacques Pense, Michael Ohanian
    Art Directors: Benjamin Beck, Thomas Lupo
    Copywriters: Norman Scholl, Lennart Frank
    Producer: Gun Aydemir
    D.o.P.: Jochen Keitel
    Avid: Alfonso Arribas
    Account Managers: Daniel Adolph, Christine Seelig, Katja Best
    Published: 2009
  • Awards
    Cannes Lions: 1 x Silver, 1 x Finalist
    ADC Europe: 1 x Gold, 1 x Finalist
    ADC Germany: 1 x Gold, 2 x Bronze
    ADC New York: 1 x Bronze
    AME Awards: 1 x Gold
    New York Festivals: 1 x Gold, 2 x Silver, 1 x Finalist
    Intercontinental Advertising Cup: Finalist
    One Show: Finalist
    D&AD: In Book