Eichborn repositioned itself and redesigned their logo. The challenge was to make Eichborn – the publisher with the fly – the talk of the literary world and at the same time position the company as a brave, humorous and unconventional book publisher.
At the Frankfurt Book Fair, we turned the Eichborn logo – the fly – into a living advertising medium. And thereby invented ‘Flyvertising’. We printed the logo and the stand number on ultralight miniature banners and attached them to 200 flies. And at a large PR event, we released them from the Eichborn stand in front of the assembled press.
The video documentation spread rapidly through social networks and became an internet smash hit.
Agency: Jung von Matt AG, Germany
Creative Directors: Jacques Pense, Michael Ohanian
Art Directors: Benjamin Beck, Thomas Lupo
Copywriters: Norman Scholl, Lennart Frank
Producer: Gun Aydemir
D.o.P.: Jochen Keitel
Avid: Alfonso Arribas
Account Managers: Daniel Adolph, Christine Seelig, Katja Best
Cannes Lions: 1 x Silver, 1 x Finalist
ADC Europe: 1 x Gold, 1 x Finalist
ADC Germany: 1 x Gold, 2 x Bronze
ADC New York: 1 x Bronze
AME Awards: 1 x Gold
New York Festivals: 1 x Gold, 2 x Silver, 1 x Finalist
Intercontinental Advertising Cup: Finalist
One Show: Finalist
D&AD: In Book