Demonstrate the evolution of the lawyer, in a cutting edge website. Edelson McGuire, a Chicago based law firm asked Freshthrills to create their website as if they were a technology start-up. The firm’s main objective was to steer clear of suits, courtrooms and small ceremonial mallets commonly made of hardwood. Instead, as a group of smart, talented tech-savvy people with diverse personalities, skills and interests beyond the legal profession.
The process started with a discovery phase, followed by a UX/UI exercise and wireframes. Freshthrills established the overall tone and visual language, then worked closely with the client to fully capture the firms personality.
Each member of the firm was asked to answer several question about their passions that give more insight into who they were. This exercise proved to be fruitful and the data was used to build a visual profile of each member of the firm.
This strategy paid off, the firm’s personality shines through, and the site is a testament to a strong idea coupled with collaborative nature which the studio thrives on.
Photography Art Direction
Content Management System