The personal fitness
market has seen strong growth in the last decade with fitness centres expanding
across Scandinavia. Established chains are adding more services, which is
reflected in increasing prices. Our client identified an alternative
opportunity and approached Mission to help them bring it to life.
A new concept was
developed with smaller centres, located in urban neighbourhoods offering
excellent training at a fraction of the price. The concept needed a new
identity that differentiated the brand as something easier. Mission named the
brand “Evo”, signalling the personal development of the individual and a change
within the industry.
The brand identity
reflected the simplicity in the offer without sacrificing the quality. Colour,
language and materials combined to give a modern and welcoming sport
The new brand has been
fundamental to the momentum of this venture, securing investment, attracting a
fast growing membership and expanding the centres into key locations.