The personal fitnessmarket has seen strong growth in the last decade with fitness centres expandingacross Scandinavia. Established chains are adding more services, which isreflected in increasing prices. Our client identified an alternativeopportunity and approached Mission to help them bring it to life.
A new concept wasdeveloped with smaller centres, located in urban neighbourhoods offeringexcellent training at a fraction of the price. The concept needed a newidentity that differentiated the brand as something easier. Mission named thebrand “Evo”, signalling the personal development of the individual and a changewithin the industry.
The brand identityreflected the simplicity in the offer without sacrificing the quality. Colour,language and materials combined to give a modern and welcoming sportexperience.
The new brand has beenfundamental to the momentum of this venture, securing investment, attracting afast growing membership and expanding the centres into key locations.