The personal fitnessmarket has seen strong growth in the last decade with fitness centres expanding across Scandinavia. Established chains are adding more services, which is reflected in increasing prices. Our client identified an alternative opportunity and approached Mission to help them bring it to life.
A new concept was developed with smaller centres, located in urban neighbourhoods offering excellent training at a fraction of the price. The concept needed a new identity that differentiated the brand as something easier. Mission named the brand “Evo”, signalling the personal development of the individual and a change within the industry. The brand identity reflected the simplicity in the offer without sacrificing the quality. Colour, language and materials combined to give a modern and welcoming sport experience.
The new brand has been fundamental to the momentum of this venture, securing investment, attracting a fast growing membership and expanding the centres into key locations.