The new ESCADA brand website is classic, valuable and elegant. Theimplementation is a reduced and emotional portrayal of the current collectionand looks using full-screen image motifs with a look book feeling to it thatmakes the textures come alive. In addition to that, extra space for galaries,event videos and celebrities has been created. The target group are women wholove fashion and are luxury-oriented. Slow and soft motions emphazise not onlythe visual impression but also the high-class character of the website.
Agency: Werbewelt AG
Creative Director: Bastian Pristl
Key Account: Steffen Urlaub