ESCADA Brand Website

Info
Statistics
Created: 08/02/12
Last Edited: 11/22/12
2608
57
2
Description
The new ESCADA brand website is classic, valuable and elegant. The implementation is a reduced and emotional portrayal of the current collection and looks using full-screen image motifs with a look book feeling to it that makes the textures come alive. In addition to that, extra space for galaries, event videos and celebrities has been created. The target group are women who love fashion and are luxury-oriented. Slow and soft motions emphazise not only the visual impression but also the high-class character of the website.

Credits:
Agency: Werbewelt AG
Creative Director: Bastian Pristl
Key Account: Steffen Urlaub
Project Info
Owners
Tags
  • ESCADA
    Brand website
  • The new ESCADA brand website is classic, valuable and elegant. The implementation is a reduced and emotional portrayal of the current collection and looks using full-screen image motifs with a look book feeling to it that makes the textures come alive. In addition to that, extra space for galaries, event videos and celebrities has been created. The target group are women who love fashion and are luxury-oriented. Slow and soft motions emphazise not only the visual impression but also the high-class character of the website.

    Credits:
    Agency: Werbewelt AG
    Creative Director: Bastian Pristl
    Key Account: Steffen Urlaub

Discuss This Project: ( Comments)

You must to join the conversation.