Dolsten® is a new company manufacturer of small household appliances, based in Kuwait. We were contacted to design the whole branding for this outstanding young company. In our first research we explored the client`s intention and vision of its company. We really wanted to create a very simple and recognisable brand. Decided to make home living easier through innovate solutions. The identity system was designed to bridge this idea and user worlds simply, Simply done™. The simple nature of the logo allows to being easily reproduced across all media, such as web, packaging, stationery and many others. The brand is supported by dynamic imagery rendered in warm tones. The colour palette with its primary red, ensures a clean and ultramodernist feel.