Dodge Durango 2011

Created: 09/20/11
Last Edited: 11/20/12
Chrysler is revamping their Dodge brand with a new ad campaign, “Never Neutral.” The campaign is aimed at people who simply enjoy driving cars and aren’t worried about brand reputations. Ars Thanea collaborated with Serial Cut to create CGI imagery of the new 2011 Dodge Durango to launch the campaign for Wieden+Kennedy Portland.
  • Dodge Durango 2011
    Client: Serial Cut, Wieden+Kennedy Portland
  • Production Studio: Ars Thanea
    Design Director: Peter Jaworowski
    Lead 3D Artist: Piotr Kosinski
    Retouch: Piotr Kosinski, Peter Jaworowski
    Production Manager: Marcin Molski
  • Process
  • In Use Layouts
    Courtesy of Widen+Kennedy Portland

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