Dodge Dart Registry

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Created: 03/07/13
Last Edited: 07/21/14
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Description
DodgeDartRegistry.com is a full experience website designed by Ignition Interactive in partnership with W+K Portland.
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  • There's new rules for buying a car: get your friends to buy it for you.

    In spring 2012, Wieden + Kennedy approached Ignition Interactive on behalf of their client Dodge to design a full site powered by a single idea: can one crowdfund a car?

    DodgeDartRegistry.com allows you to customize a new Dodge Dart, enlist your friends to help fund parts and if it reaches full funding - you've got a new car. Permanent shotgun status for whoever funds your passenger seats.

    Ignition designed/developed an elegant site that allowed users to register, fully customize their own Dart, browse other registries and donate to other campaigns.

    Along with another designer, my role included design/art direction, image retouch and 3D renders.
     
    The site was featured on the Today Show and garnered an FWA SOTD Award.
     
    Today Show Feature:
     
    FWA Site Of The Day:
  • Agency: Ignition Interactive
    Client: Dodge / W+K Portland
    CD: Chris Eyerman
    Design: Dru Bramlett, Andy Burdin
    Copy: Spencer Donald 
    Developers: Codin Pangell, Matt Goshman, Thomas Mulloy, David Benjamin, Jason Hughes
    Production: James DeMello

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