Discovery Channel - Thrill of Discovery

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Created: 03/20/12
Last Edited: 10/06/13
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Description
Campaign for Discovery Channel, a brand from portfolio of our new Client, Discovery Networks CEEMEA. Campaign is on air from 14th March 2012 till the end of April. Campaign's communication was created across internet, press and materials for B2B communication (direct mailing, game, ambient).
  • Discovery Channel - Thrill of Discovery
    Client: Discovery Networks CEEMEA
  • Campaign for Discovery Channel, a brand from portfolio our new Client, Discovery Networks CEEMEA. Campaign is on air from 14th March 2012 till the end of April. Communication was spread across internet,
    press and materials for B2B communication (direct mailing, game, ambient).

    Client: Discovery Networks CEEMEA
    Agency: Ars Thanea

    Executive Creative Director: Peter Jaworowski
    Art Director: Karol Kolodzinski, Michal Lisowski
    Creative Team: Ewelina Skowronska, Robert Antolak
    Client Service: Tomasz Szymanski
    Production Manager: Marcin Molski
    Photographer: Szymon Swietochowski
    Photo Session Manager: Bartosz Cerkaski
    Retoucher: Piotr Fraczkowski
    Concept Artists: Michal Lisowski, Krzysztof Roslan
    Lead 3D Artist: Piotr Kolus
    3D Artists: Anna Mierzejewska, Daniel Komuda, Piotr Nowacki, Piotr Kosinski
    Lead Digital Artist: Karol Kolodzinski
    Digital Artists: Pawel Nolbert, Karol Klonowski, Patryk Habryn
    Designer: Krzysztof Rejek
    Animator: Marcin Gibowski
    Flash Developer: Tomasz Wlodarczyk






  • Key Visual
  • Details
  • Concepts
  • Photo Session
  • Process
  • Ambient

  • Feel the thrill of Discovery. More magic  Tuesday 10PM only with "Dynamo. The Magician"

    During ambient we promoted television show "Dynamo. The Magician",
    where Steven Frayne shows great and modern magic tricks.

    In our concept we prepared public space in a very special way. On one day in the cafeteria in the office of N Tv (partner of Discovery Channel in Poland) we made almost whole room upside down.Everything from the floor vanished. Visitors could spot a message from our Client all over the place: "Feel the thrill of Discovery. More magic on Tuesday 10PM only with "Dynamo. The Magician".

    All visitors also got a free magic cupcake.
    This ambient was a great success!

  • Making of

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