Dilmunia once traded on a platform of 'health & wellness' but accidentally built a perception of being a development that would be attractive to the sick and dying - not a great position for a brand to occupy. We strategically realigned the brand towards a 'refreshing' position, where the attributes of well being and vitality could be communicated and a perception of a balanced and healthy lifestyle could be created. The project was won after a three way pitch.
Presented here is the logo, 5th element visual device (and strapline), bag, banners, fund report and guidelines documentation.
This was the first project with Predrag on the team and the work is really impressive. We have entered this for ReBrand 100 this year and are keeping fingers crossed for a result.