Designquest : Integrated campaign

  • Designquest 2: an integrated campaign

  • After a fairly successful first year, Designquest: a contest cum online platform to find India's brightest designers was back. To emphasise the basic premise of winning such a contest and getting to travel to the world'smost renowned design exhib in Milan, we came up with the concept of - Open your mind. We set about translating into various pieces of communication that delivered the core promise. A website that allowed you to interact with other designers and open up possibilities, a registration kit with inspiration flash cards on everything a designer needed to know and so on.  Like the year before, the journey of the winners to Milan and in Milan was covered by a film crew and eventually aired as a 1 hour segment on tv. 

  • The Direct Mailer was designed like a box of flash cards or inspiration cards that creative people use to brainstorm. Shown here is the box. 
  • Students at design colleges checking out the inspiration cards
  • Website for participants to register online
  • After a month we finally had 20 of the brightest young minds in design under one roof- blue frog.   
  • Branding outside the venue
  • A presentation in progress. 
  • Winners presentation by the CEO of Hansgrohe
  • Designquest 2 in the news