After a fairly successful first year, Designquest: a contest cum online platform to find India's brightest designers was back. To emphasise the basic premise of winning such a contest and getting to travel to the world'smost renowned design exhib in Milan, we came up with the concept of - Open your mind. We set about translating into various pieces of communication that delivered the core promise. A website that allowed you to interact with other designers and open up possibilities, a registration kit with inspiration flash cards on everything a designer needed to know and so on. Like the year before, the journey of the winners to Milan and in Milan was covered by a film crew and eventually aired as a 1 hour segment on tv.