Design Mile - Integrated campaign

Created: 02/09/11
Last Edited: 02/16/13
A contest for product designers promoted by our client Home Review magazine. Designers with ready prototypes could post their work online and if selected showcase them at hip locations in Mumbai and even win a trip to Paris, Maison& Objet design fair.
  • Showcasing Indian product design
    Integrated campaign for Designmile contest
  • DesignMile, another contest from our client Home Review magazine, was targeted at the product design community in India. Involved in the project from scratch Merry Men helped create the logo and stationery, the look and feel for everything from advertising to collateral to website and even on ground exhibition areas. 10 winners were selected by online judging and were given a chance to display their work at hip bars and restaurants in a high profile neighbourhood in Mumbai.   
  • Logo design for designmile

  • Road map that was distributed at streetlights and in the magazine to allow visitors to be able to navigate their way around the various venues. The Headline of this map is a clever take on program idea, it reads: The Roadmap for the future of Indian Design.
  • Back of the road map that carried all the sponsor information
  • Website

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