Exchange (DX) is Canada’s only museum dedicated exclusively to the pursuit of
design excellence and preservation of design heritage. Located in downtown
Toronto in the historic and original Toronto Stock Exchange building, the DX
annually attracts thousands of visitors of all ages.
As of March,
2012 the Design Exchange is operating under a revitalized and refined mandate
-- to promote the relevance of design to as large a number of people as possible,
covering off the various design disciplines including product, fashion, architecture,
interior and industrial design, digital design and more.
Shauna Levy, President of the DX recently approached BMD to design communication
materials for the DX’s annual fundraiser gala - DX Intersection. Supporting DX youth education
programs, the gala is one of Toronto’s biggest annual charity events of the
For this project, BMD created a vibrant collage to communicate the new mandate of
the Museum, showing the role beautifully designed everyday objects play in our
lives: from inspiration, to creative tools, to products. Images intersect and overlap
to creating a pattern, which will be applied to different materials and media,
from invitations to web to environments. The design is flexible and can be as
loud or subtle as needed. Like the event itself, it’s fun!
The gala took place on November 16th, 2012, with over 1200 people in attendance the event has been called the 'best Toronto gala of 2012'.