To promote awareness of its sponsorship of the Norwegian Broadcasting Boys Choir, DNB Bank and our agency Try/APT turned the plain, automated voice of its telephone banking system into beautiful choral song. The choirboys recorded the telebanking instructions in a studio, and from December 1st to 27th, sang every word of what customers heard when they called, turning such dull comments such as 'For English Press Nine' into heavenly music. Word spread, and the bank was called two million times during the month - pretty good, considering the population of Norway is 4.9 million.
CLIENT: DNB Bank
Producer: Baade Og