Everywhere In A Day – DHL Gifting Initiative
In line with their new brand positioning as ‘International Specialists’, DHL wanted to create a multi-tiered
gifting program to heighten customer engagement and build relationships with global consumers.
Engagement Strategy – P1
To reflect DHL’s understanding of global markets, we created ‘everywhere in a day’, a premium
photographic book that promotes international talent and local knowledge. This would be sent as
a gift to their top 10,000 customers.
Within the book, each photograph is accompanied by a story, revealing the photographer’s insight into
their chosen subject and world location. Following the course of a single day, the book offers an intimate portrait of a day in the life of our planet.
Engagement Strategy – P2
A bookmark inside ‘everywhere in a day’ promotes a global photography competition for the following year. Continuing the theme, entrants are required to take a photograph on a specified day and submit it within a limited time frame. A wider multimedia campaign also promotes the competition, drawing attention to the countdown aspect. Winners will collect cash prizes and see their work published in the next edition.