The goal of the campaign is to describe how irresistable the Corrado mattresses are. Once we lay down we don’t even have the time to utter an entire frase before Morfeus gets the upper hand on us. We only have few days left to the deadline but we decide to continue developing all the layouts that will be carried out without any use of computer graphics what so ever. We want to work with objects, material and photography. This is the way that we have definited with Saatchi&Saatchi Milan. Our partners for this project are Federico Padovani photographer and Marco OIO Oliosi for the creative retouching.
- <object height="344" width="425"><embed src="http://www.youtube.com/v/ts2VIMGPyr8&hl=it&fs=1&rel=0&color1=0x3a3a3a&color2=0x999999" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></object>
- <object style="width: 500px; height: 426px;"><embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" allowfullscreen="true" menu="false" style="width: 500px; height: 426px;" flashvars="mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Fcolor%2Flayout.xml&backgroundColor=FFFFFF&showFlipBtn=true&documentId=090417152737-7d49f7de96704e76aa00d1fdadd6b772&docName=corradomattresses&username=Happycentro&loadingInfoText=Corrado%20Mattresses%20Campaign_How%20we%20did%20it!&et=1243520191802&er=68"></object>Open publication - Free publishing - More pongo
- All the prints were produced without using a computer.
Advertising Agency: Saatchi&Saatchi, Milan, italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Federico Galvani - Happycentro
Typographer: Andrea Manzati - Happycentro
Photographer: Federico Padovani
Digital Artist: Marco Oliosi