Corrado Mattresses

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Created: 05/28/09
Last Edited: 12/12/12
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Description
The goal of the campaign is to describe how irresistable the Corrado mattresses are. Once we lay down we don’t even have the time to utter an entire frase before Morfeus gets the upper hand on us. We only have few days left to the deadline but we decide to continue developing all the layouts that will be carried out without any use of computer graphics what so ever. We want to work with objects, material and photography. This is the way that we have definited with Saatchi&Saatchi Milan. Our partners for this project are Federico Padovani fotographer and Marco OIO Oliosi for the creative retouching.
Project Info
Owners
Credits
Luca Pannese, Luca Lorenzini, Federico Padovani, Happycentro
Tags
  • Corrado Mattresses
    Sudden Sleep


    The goal of the campaign is to describe how irresistable the Corrado mattresses are. Once we lay down we don’t even have the time to utter an entire frase before Morfeus gets the upper hand on us. We only have few days left to the deadline but we decide to continue developing all the layouts that will be carried out without any use of computer graphics what so ever. We want to work with objects, material and photography. This is the way that we have definited with Saatchi&Saatchi Milan. Our partners for this project are Federico Padovani photographer and Marco OIO Oliosi for the creative retouching.


  • All the prints were produced without using a computer.

    Advertising Agency: Saatchi&Saatchi, Milan, italy
    Creative Directors: Guido Cornara, Agostino Toscana
    Deputy Creative Directors: Luca Pannese, Luca Lorenzini
    Art Director: Luca Pannese
    Copywriter: Luca Lorenzini
    Art buyer: Rossana Coruzzi
    Illustrator: Federico Galvani - Happycentro
    Typographer: Andrea Manzati - Happycentro
    Photographer: Federico Padovani
    Digital Artist: Marco Oliosi

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