An exciting and surprising journey of discovery of the process and ideology behind brewing this unique Coors beer.
The spot will tell the story of the men, the Third Shift, who - with great passion and skill – stay after working hours to perfect Coors ʻmagicʼ formula.
A beautiful animated world based on the brand’s visual identity. The simplicity of its lines and its bold color palette translate effortlessly into a three dimensional space.
Directed by Ben Hibbon
Production Company - Nexus Productions
Role - Lead Lighting and Look Development