Clever Frame Trade Fair

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Created: 05/14/12
Last Edited: 11/21/12
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Description
Clever Frame is the most innovative, modular exhibition system on the market. The system is assembled manually, without any tools and prior training.
I was commissioned by Clever Frame to create visual identity system that can be used as an identity for their trade fair stands. The main task was to create something dynamic, modern and bold yet with corporate feel. The chosen solution was based on a merge of typography and photography of Clever Frame’s products. The colour palette was limited only to red combined with black&white photography. Due to the modularity of the system, design solution appears in many variations of composition and typography.
  • Clever Frame
    Tade Fair Stand
  • CleverFrame is the most innovative, modular exhibition system on the market. Thesystem is assembled manually, without any tools and prior training.

    I wascommissioned by Clever Frame to create visual identity system that can be usedas an identity for their trade fair stands. The main task was to createsomething dynamic, modern and bold yet with corporate feel. The chosensolution was based on a merge of typography and photography of Clever Frame’sproduct.The colourpalette was limited only to red combined with black&white photography. Dueto the modularity of the system, design solution appears in many variations ofcomposition and typography.

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