Chobani Champions

Info
Statistics
Created: 06/19/12
Last Edited: 06/07/14
1424
32
2
Description
With this multi-channel ecosystem, we provided a platform for Chobani Champions to engage consumers with authentic value that was deeply rooted in the brand’s equity.
  • Chobani Champions
  • In 2011, we helped launch the first Greek yogurt for kids, Chobani Champions. We created a fully integrated, multi-channel brand platform built around the four “pillars” of being a Chobani Champion: Active, Caring, Courageous and Imaginative. In order to take advantage of contemporary technology and be relevant to the modern consumer, we took a digital approach to the entire project, affecting analog channels like product packaging and sampling with a more interactive experience.

    www.chobanichampions.com
    iPhone App
    Android App
    For more Big Spaceship, visit us at www.bigspaceship.com.
  • To see more of our work, visit our Behance profile or www.bigspaceship.com.

Discuss This Project: ( Comments)

You must to join the conversation.