Chobani Champions

Created: 06/19/12
Last Edited: 06/07/14
With this multi-channel ecosystem, we provided a platform for Chobani Champions to engage consumers with authentic value that was deeply rooted in the brand’s equity.
  • Chobani Champions
  • In 2011, we helped launch the first Greek yogurt for kids, Chobani Champions. We created a fully integrated, multi-channel brand platform built around the four “pillars” of being a Chobani Champion: Active, Caring, Courageous and Imaginative. In order to take advantage of contemporary technology and be relevant to the modern consumer, we took a digital approach to the entire project, affecting analog channels like product packaging and sampling with a more interactive experience.
    iPhone App
    Android App
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