Campus Montréal

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Created: 11/05/12
Last Edited: 06/16/14
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Description
Advertising campaign celebrating the scientific research of HEC Montréal, École Polytechnique Montréal and Université de Montréal. This is a first positioning campaign deployed under the new banner Campus Montreal, which gives its name to the fundraising campaign conducted by the tripartite three prestigious institutions.
  • Campus Montréal
    Commercials

    Advertising campaign celebrating the scientific research of HEC Montréal, École Polytechnique Montréal and Université de Montréal. This is a first positioning campaign deployed under the new banner Campus Montreal, which gives its name to the fundraising campaign conducted by the tripartite three prestigious institutions.

    The Arctic Passage, focuses on socio-economic issues of international trade and shipping with the upcoming opening of a seaway in the Arctic.
     The Bio Soil Remediation, put forward the outstanding contribution of University scientific research for sustainable development.
    The IRIC show the attraction of the Institute of Immunology and Oncology. On the imminent researchers from various disciplines and from around the world converge to research on cancer.

    Multidisciplinarity, the quality of research projects and the quality of peoples are the secret of Campus Montréal.
  • Team
    Brand: Campus Montreal
    Brand Manager: John Parisela
    Client: Université de Montréal, HEC Montréal and École Polytechnique de Montréal
    Strategies and communications: Raynald Petit, Office of Communications and Public Relations UdM
    Agency: Commissaires
    Creative Director: Pierre Laramée, Commissaires
    Copywriter: Pierre Laramée, Commissaires
    Copywriter: Andrew Morgan
    Film Director: Christian Langlois, Les Enfants
    Executive Producer: Céline Cellier, Les Enfants
    Producer: Martin Ulrich
    Director of Photography: Alexander Bussière
    Production Manager: Stéphane Lajoie Guerin
    Production coordinator: Laurianne Thuot, Les Enfants
    Editor: Salvador Valdez
    Post production and VFX pictures: JP Boies, Fly studio
    Music: Mathieu Lafontaine
    Mixing: La Majeure

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