Advertising campaign celebrating the scientific research of HEC Montréal, École Polytechnique Montréal and Université de Montréal. This is a first positioning campaign deployed under the new banner Campus Montreal, which gives its name to the fundraising campaign conducted by the tripartite three prestigious institutions.
The Arctic Passage, focuses on socio-economic issues of international trade and shipping with the upcoming opening of a seaway in the Arctic.
The Bio Soil Remediation, put forward the outstanding contribution of University scientific research for sustainable development.
The IRIC show the attraction of the Institute of Immunology and Oncology. On the imminent researchers from various disciplines and from around the world converge to research on cancer.
Multidisciplinarity, the quality of research projects and the quality of peoples are the secret of Campus Montréal.
Brand: Campus Montreal
Brand Manager: John Parisela
Client: Université de Montréal, HEC Montréal and École Polytechnique de Montréal
Strategies and communications: Raynald Petit, Office of Communications and Public Relations UdM
Creative Director: Pierre Laramée, Commissaires
Copywriter: Pierre Laramée, Commissaires
Copywriter: Andrew Morgan
Film Director: Christian Langlois, Les Enfants
Executive Producer: Céline Cellier, Les Enfants
Producer: Martin Ulrich
Director of Photography: Alexander Bussière
Production Manager: Stéphane Lajoie Guerin
Production coordinator: Laurianne Thuot, Les Enfants
Editor: Salvador Valdez
Post production and VFX pictures: JP Boies, Fly studio
Music: Mathieu Lafontaine
Mixing: La Majeure