Branding Therrien Couture Avocats / Lawyers

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Created: 05/06/13
Last Edited: 08/03/13
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Description
Positionnement stratégique et branding du cabinet d'avocat Therrien Couture. Le cabinet d'avocats Therrien Couture, qui compte près de 50 avocats, confit à 8 Bis le dossier de positionnement stratégique et l'élaboration de sa nouvelle image de marque corporative et digitale. L'axe de communication prend appui sur leur pratique emphatique du droit qui leur permettent d'affirmer avec force leur qualité de partenaire d'affaires. Leur nouvel énoncé de positionnement «Vos Affaires. À coeur.» exprime sans ambiguité ce trait de caractère qui leur donne un avantage concurrentiel indéniable.
  • Therrien Couture Lawyers
     
    Therrien Couture Law Firm: Strategic Positioning and Branding
     
    Therrien Couture has entrusted 8 Bis with the development of the law firm’s strategic positioning and new corporate and online brand. The firm, boasting a team of some 50 lawyers, now benefits from a communication strategy built on the empathy extended by the lawyers in their practice. The new tag line: “Your affairs. At heart.” clearly secures the firm’s quality as a business partner and imparts an undeniable competitive edge to the firm.

     
    Client:
    Therrien Couture Avocats S.E.N.C.R.L
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