Branding - Smile

Created: 04/22/11
Last Edited: 11/20/12
Smile - Branding
  • Smile - Savetri Marketing Institution for Ladies Empowerment
    Corporate Identity & Branding
  • Smile is a joint venture ofSfurti Mahila Mandal and the Pune Municipal Corporation. SMILE works for the empowerment of women and provides support to their entrepreneurial activitiesand also provides inputs regarding the conceptualization and design ofproducts. SMILE also provides support to marketing of products made by women and the specially challenged.

  • Font Inspiration - 'Sutali' its a thread which is used in the making of jute objects. 
  • Symbol - Famous Indian Art: 'Warali' Painting, cultural game 'Fugadi' & the 'Bindi'
  • Colour inspiration 
  • Smile - Store Logo
  • Stationery
  • Product Tag -  Information about Smile was printed on handmade paper 
  • Sticker - Different sizes (set) of stickers were printed according to sizes of the products
    Single fold card - A single fold card was made with Smile logo on the front side, information on the inner page & address on the back side.

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