Bring Me On Board Campaign at the Montreal Trudeau Airport
It's in the bag!
The mandate: Explain to travellers that they can bring food on board and increase sales in the secure zone. The idea: Print the Bring me on board slogan onto the take away paper bag and make it a symbol of the campaign. Now when a passenger takes a muffin on the plane, the campaign goes along for the ride Montreal Trudeau Airport.
Tv spot - Banner - Tent card - Bag - Dangler - Super Banner