- BMW PLANET POWER
S1000RR MOTORCYCLE PRINT AD CAMPAIGN
- The agency's brief called for BMW's S1000RR to be captured in an unusual and exaggerated reality. Here, curves are tighter, straight lines are nearly endless, reaching beyond the horizon, and tunnels resemble avant-garde pipelines. Altogether the hyper-architecture and exaggerated perspectives express dynamic experience of speed and highlight the pleasure of driving a BMW S1000RR.