BMW S1000RR Planet Power

Created: 04/06/11
Last Edited: 11/20/12
The agency's brief called for BMW's S1000RR to be captured in an unusual and exaggerated reality. Here, curves are tighter, straight lines are nearly endless, reaching beyond the horizon, and tunnels resemble avant-garde pipelines. Altogether the hyper-architecture and exaggerated perspectives express dynamic experience of speed and highlight the pleasure of driving a BMW S1000RR.

This European print ad campaign, dubbed Planet Power, features digital set design by adNAU's Tino Schaedler in collaboration with photographer Mats Cordts for agency Serviceplan. Hamburg based The Scope visualized the otherworldly sets and combined them with photography of the S1000RR.

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