BEING HUMAN 3dr season

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Created: 09/23/13
Last Edited: 11/21/13
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Description
This campaign created for Being Human consist in 3 fake medication ads. of a pharmacy product specifically created for werewolves, ghosts and vampires.
  • season 3
  • The idea is to display products specifically created for beings like our characters, showing they have very common problems, just like the humans, only, they’re not quite human – nor quite monster.
    Each target has its own products and leading companies. So goes for the “humanized monster” market.
     
    The campaign consist in 3  fake medication ads. of a pharmacy product specifically created for werewolves, ghosts and  vampires.
     
  • Client: Sony Pictures Television / AXN SCI-FI Italy
    Creative Director: Andrea Locatelli / Sony Pictures Television
    Senior Producer: Barbara Feliciani / Sony Pictures Television
    Direction: Miguel Monteagudo
    Art Direction: Miguel Monteagudo / Juan Behrens 
    3D/2D Animation: Daniel Blanco
    Compositing: Daniel Blanco

    Original Music and Sound Design: Sony Pictures Television In-House
     
  • Client: Sony Pictures Television / AXN SCI-FI Italy
    Creative Director: Andrea Locatelli / Sony Pictures Television
    Senior Producer: Barbara Feliciani / Sony Pictures Television
    Direction: Miguel Monteagudo
    Art Direction: Juan Behrens
    3D/2D  Animation: Juan Behrens
    2D character animation: Juan Behrens
    Compositing: Juan Behrens
    Original Music and Sound Design: Sony Pictures Television In-House
  • Client: Sony Pictures Television / AXN SCI-FI Italy
    Creative Director: Andrea Locatelli / Sony Pictures Television
    Senior Producer: Barbara Feliciani / Sony Pictures Television
    Direction: Miguel Monteagudo
    Art Direction: Fabiana Daly
    3D/2D Animation: Miguel Monteagudo
    Peach Footage: Mark Rigler
    Compositing: Miguel Monteagudo
    Original Music and Sound Design: Sony Pictures Television In-House

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