Axis Bank Website Redesign

  • Axis Bank Website Re-design
    Graphic Design Project at Symbiosis Institute of Design
  • Sponsor : College 
    Project Mentor : Prof. Pranita Ranade

    The task was to study the design and grid of an existing website and redesign it as per suitable user experience. It also included designing the icons if needed.

    I chose to take Axis Bank's website as despite of a re-branding just 2-3 years back, the current design has a lot of scope for improvement. Also, the banking sector has plenty of options for designing icons for.

    *A note of thanks to 'Anshul Jhawar' who helped study the existing design.
  • Existing Design
  • New Design
  • Final Homepage design

  • Home > About Us
  • Home > Accounts > Easy Access Savings Account
  • Home > Accounts > Easy Access Savings Account > Apply Now
  • Design Process 
    Section wise study of the existing design.

  • Visual mapping of the existing layout.
  • Re-arranging the existing design. Alignement,edges, bullets, color, highlights etc were corrected.
  • Collapsable tabs were introduced on the right side for user friendly navigation in the 4*3 grid instead of the earlier 5*3 grid. Thus, doing away with the vertical scroll.
  • Comparison : Existing design ; re-arranged design ; compact 4*3 grid design.
  • New Design 
  • Designed from scratch. Clean, easy on navigation and properly categorized.
  • Contrasting color scheme for icons.