Armour Storm - Under Armour MTN

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Created: 02/24/12
Last Edited: 11/21/12
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Description
The SIA (Snowsports Industry America) Conference is like the Oscar’s of Action Sports, everyone dresses up and shows off their newest and greatest accomplishments and products. So Under Armour MTN hired JPI to produce a sick nasty highlight featuring their top ski and snowboard athletes to showcase their latest winter apparel. JPI was the perfect choice to accurately craft a highlight reel that would resonate with the core and paint Under Amour in the right light. This specific video was designed to help establish the brand amidst the industries leaders at SIA.


  • The SIA (Snowsports Industry America) Conference is like the Oscar’s of Action Sports, everyone dresses up and shows off their newest and greatest accomplishments and products. So Under Armour MTN hired JPI to produce a sick nasty highlight featuring their top ski and snowboard athletes to showcase their latest winter apparel. JPI was the perfect choice to accurately craft a highlight reel that would resonate with the core and paint Under Amour in the right light. This specific video was designed to help establish the brand amidst the industries leaders at SIA.

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