Amalgamated Advertising

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Created: 10/28/11
Last Edited: 11/20/12
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Description
Identity design for an advertising agency.
  • Amalgamated Advertising
    Identity design
  • One of my first freelance projects after moving to New York, the team at Amalgamated brought me in for a week to help them revamp their identity. The brief? Make it cool. So I set about to churn out as many unique solutions as possible, from full hand-drawn logotypes to abstract marks. At the end of the week, there was a wall covered in options and a direction from which in-house designers could then refine and finalize.
  • A small sampling of some of the sketches and comps provided.

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