Adidas wanted to promote their new Adizero cleat on Facebook, and this is one of many tabs we designed/built for them. Fans on Facebook would need to vote a certain amount of times in order to unlock a new image of the unreleased cleat. It actually worked quite well, and they got enough people to unlock each section each time.
We sketched out rough wireframes on a whiteboard, then I created more official wireframes in Omnigraffle, and designed the final tab.
Development: Lee Pellini / Roundhouse dev team