2013 Valentine's Day Playbook

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Created: 02/16/13
Last Edited: 08/28/14
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Description
This is a playbook the Consumer Digital Experience team created for the Valentines Day Promotional Campaign.

Visual Direction: Use the brand-approved circles design element to create compositions to frame the devices used in the marquees and online ads. The idea was to allude to Valentines Day (flowery, eye-candy) without explicitly saying so(i.e. no hearts or verbal references).

Verbal Direction: Create tongue-in-cheek headlines that play off the concept of online dating profiles and give personalities to the devices. At this point, we are all so dependent on our smart phones and tablets, it's like a relationship with them.
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