2012 AT&T Mother's Day Campaign

  • GIFT GUIDE — Overview
  • SOCIAL MEDIA — We introduced our first Pinterest Boards with this campaign. The demographic was perfect match to begin experimenting in this space.
  • APPLE Section — As our best selling products, creating a section that make these products and accessories easy to browse and select is important.
  • EMAIL — Targeted to specific tabs in the experiences to really drive customers to the content they want.