2012 AT&T Mother's Day Campaign

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Created: 07/04/12
Last Edited: 06/12/14
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Description
PROJECT DATE: 2012
Part of AT&T's digital strategy for its consumer experiences is to take advantage of the best gifting opportunities throughout the year. Mother's Day is a perfect example of one of the Holidays we target for this type of campaign.
  • GIFT GUIDE — Overview
  • SOCIAL MEDIA — We introduced our first Pinterest Boards with this campaign. The demographic was perfect match to begin experimenting in this space.
  • APPLE Section — As our best selling products, creating a section that make these products and accessories easy to browse and select is important.
  • EMAIL — Targeted to specific tabs in the experiences to really drive customers to the content they want.

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