ASOS PR Lookbook

  • ASOS PRESS LOOKBOOK
    S/S´12
  • I got brought on to ASOS to lead their first Digital Lookbook. A new platform for Press to request samples from the seasons collections, and a step away from traditonal printed Lookbooks. My role was to lead the design process, from UX/wireframes to design/art direction as well as overseeing the developement to final delivery. Also presented the Lookbook at ASOS Press day for international press.