APPGEAR Commercial: Elite Commandar

  • To promote the 'AppGear' toy line we created a series of commercials that followed the same structure. Each story starts with a child walking into a room the same color as the games bran color. Once the child starts the game the world transitions into the game world. When the child triumphs and celebrates the worlds returns to normal. For the Elite Commandar title we highlighted the games augmented reality by showing it literally coming out into the living room until the child defeats the 'boss'. For continuity each spots starts with the same hollow drum beats and ends with the brand tone.

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