AFL Finals 2012 / Font Design / Retouching

Created: 08/23/12
Last Edited: 09/28/14
Design for the AFL 'This is Greatness' Campaign.

The AFL 2012 Toyota AFL Finals Series, ‘This is Greatness’, featuring legendary Australian musician and avid North Melbourne fan Tim Rogers.

For the second consecutive year ‘This is Greatness’ will be central to the month of September as the campaign looks to celebrate the greatness of the players, the passion of the fans and the highpoint of the AFL season, the Toyota AFL Finals Series.
  • Logo & headline design in LED style, created in Illustrator & Photoshop
  • Typeface Design
  • We developed an Open Type font for the design collateral which we named AFL Finals 2012.
  • Hero Poster & Outdoor
  • TVC
  • Design elements around Melbourne
  • Agency: GPY&R Melbourne
    Art Director: Paul Meates
    Copywriter: Alex Wadelton
    Design & Photoshop Retouching: Marcus Byrne
    Typeface Design: Marcus Byrne


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