ADIDAS - MY FORMULA 2.0

  • CLIENT
    adidas  |  2011
  • AGENCY
    We Are Social - London
  • DESCRIPTION
    Re-styling of the adidas Men's Training tumblr, My Formula, launched in June 2012.
    Aim of the project was a cleaner and more striking design of the page, while not changing the main focus of the tumblr (tips and inspiration for athletes' training).
  • BACKGROUND TREATMENT
    The background is a seamless collage of adidas training images, set up as if on different focus plane.
  •  
     
    MYFORMULA.TUMBLR.COM