ABSOLUT EMBASSY · Country of Art

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Created: 02/25/13
Last Edited: 05/05/14
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Description
The exercise was aimed to develope an strategic communication project from the briefing to the final customer. Absolut Vodka was the brand assigned random in order to regain its position and its relationship to art. To do this we create Absolut Embassy · Country of Art a concept that allows us to recover the brand territory and defend the values ​​of art and creativity intrinsic to the DNA of Absolut Vodka. To apply this concept we developed the 'Olsson Protocol' a recovery plan that contains all the steps to perform and manage the embassy in a comfortable and stylish case.

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