99% Conference 2012: Identity & Branded Materials

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Created: 05/07/12
Last Edited: 07/28/14
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Print collateral and branding for the 99% Conference 2012
  • All of the 99% Conference materials get re-imagined and re-designed by the Behance Team every year, and 2012 was no different.

    Our approach this year was all about embodying the core 99% mission simply and beautifully: As Thomas Edison said, "Genius is 1% inspiration, and 99% perspiration."

    Using Pantone Warm Red U and Hoefler & Frere-Jone's font Forza, we translated the 99% brand across motion graphics, badges, brochures, city guides, posters, t-shirts, a custom welcome bag, and much more.
     
    CREATIVE DIRECTION: Matias Corea
    DESIGN: Matias Corea & Raewyn Brandon
    EDITORIAL: Jocelyn K. Glei
  • /// THE INTRO REEL

    Using quotations from our speakers, we built this motion graphics piece, which was played in between presentations. (Motion by Hugh Gran. )
  •   /// The Poster 

    For our annual Idea Execution Audit, we survey the 99% community and conference attendees about HOW they're making ideas happen -- and then transform the answers into a gorgeous infographic and poster. 
  • /// THE BROCHURE

    This year, we returned to a sleek 5" x 8" format  for our 56-page conference brochure, and used a bold black and red color palette, along with this year's statement-making font: Forza.
  • /// THE GOODIES 

    We're not ashamed to say the 99% Conference offers one of the best swag bags around. This year, we custom-designed our Conference tote with Rickshaw Bag works out of San Francisco, doing a subtle black-on-black screen print for the branding.

    We also design custom tickets for our master classes & icebreakers, a series of action-inspiring quotes on mini-cards, a super-curated City Guide for NYC, and a sleek "making ideas happen" sticker.
  • /// THE MAGAZINE 

    Every year, we curate the best interviews, articles, and tips from our research at Behance's 99% think tank to make a beautifully design newsprint magazine - which gets distributed at our annual 99% Conference.
    This year's selection includes interviews with Persepolis artist and filmmaker Marjane Satrapi and Facebook designer Ben Barry, as well as tips on Every year, we curate the best interviews, articles, and tips from our research at Behance's 99% think tank to make a beautifully design newsprint magazine - which gets distributed at our annual 99% Conference.
  • To learn more visit: The 99% Website

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