Golden Calendar

Info
Statistics
Created: 04/28/12
Last Edited: 03/02/14
34723
2046
Description
The calendar is devoted to the subject of gold. It tells 12 facts about gold, which are little-known and interesting to the public. Each story is illustrated by an original pattern.
  • Golden Calendar
    Client: Pivdennyi Bank
  • Challenge

    It was necessary to create a unique gift calendar, directly associated with the banking business. Pivdennyi Bank is one of the largest domestic commercial banks, a leading banking institution in Southern Ukraine.

    Creative Concept

    The calendar is devoted to the subject of gold. In the period of recession and currency devaluation the question of saving the capital is of high importance. A solution to this issue is the banking service of investing in precious metals, particularly – in gold. Gold as a phenomenon has a significant impact on people, their conception of the world and relations in society, world history, culture, science, and economy.

    Golden Calendar tells 12 facts about gold, which are little-known and interesting to the public. Each story is illustrated by an original pattern. The Art Deco period inspire the style of illustrations.
  • Size: 230 х 500 mm
    Material: Sirio Pearl Aurum (Fedrigoni)
    Technique: Foil stamping, Blind embossing

  • January

    The world’s largest stockpile of gold is placed in the Federal Reserve Bank of New York. It holds 25% of the world's gold reserve (540 thousand gold bars).

  • February

    In the period Between A.D. 307 and 324 the worth of one pound of gold increased 3-fold in Rome. By the middle of the fourth century one pound increased 7067-fold more. This was an early example of runaway inflation in history, which later appeared one of the reasons for the Roman Empire breakup.

  • March

    In the core of our planet the concentration of gold is 5 times of that in the rest of rocks accessible for development altogether. If all the gold in the earth core flew on the planet surface it would cover the earth with a half-meter thick layer.
  • April

    Nobody knows where gold comes from. Some astronomers believe that neutron-rich heavy elements such as gold might be most easily made in rare neutron-rich explosions such as the collision of neutron stars. According to them, gold is a souvenir from one of the most powerful explosions in the universe.

  • May

    Alchemy emerged since 300 B.C. Attempts to turn base metals into gold reached their peak during the Renaissance. And only in Soviet nuclear reactors lead nuclei were transformed into gold with the help of radiation.

  • June

    The density of gold is 19.32 g/cm3, a troy ounce makes 1.61 cm3 by volume. Thus, a ton of gold takes the volume of approximately 52 thousand cm3, which equals to a cube with a side of 37 cm.

  • July

    The Incas believed that gold symbolizes the glory of their sun god, and called it "tears of the Sun." In that time gold was not yet used for money. The Incas’ love of gold was purely aesthetic and religious by nature.
  • August

    Gold is so pliable that it can be made into a sewing thread. A gram of gold can be stretched over 2.5 kilometers.

  • September

    Gold is edible. Some Asian countries put gold in desserts, coffee, and tea. In Europe, gold is added to alcoholic drinks. Some Native Americans believe that consuming gold allows humans to levitate. Gold is a food additive coded E175.
  • October

    About 100 millions tons of gold is dissolved in the worlds oceans. But as of the moment there is no efficient technology of its extraction.
  • November

    In 560 B.C., the Lydians introduced the first gold coin. It was actually a naturally occurring amalgam of gold and silver called electrum. After Persians seized Lydia in 546 B.C., the use of gold coins began to spread.
  • December

    In 1999, the NEAR spacecraft showed that a single asteroid Eros contains more gold than it has ever been mined on Earth.

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