28th Cinema Jove Film Fest
International Film Festival of Valencia. Wide campaign for the 2013 edition.
The poster consists of a camera shaped "pinata" constructed from 3-D origami paper and other techniques. Precious stones tumble from the camera to symbolize the contents of the Festival.
The campaign ranged from poster design to adaptations such as covers, diary programms, invitations, brochures, catalogues, and press passes, as well as larger formats such as bus advertisements, subway billboards, and flags for important bodies such as the Valencian FIlm Library. There will also be a TV teaser.
Client: Festival Internacional de Cine Cinema Jove