A poster and print campaign promoting Omega as the official timekeeper of the Winter Olympic Games in Sochi 2014. The red bobsled is used by OMEGA as a symbol of their winter Olympic timekeeping. The two posters were designed to work side by side, showing the first and latest date of Omega's partnership with the IOC.
This campaign was not finally produced but well worth a mention due to the great illustration work by Martijn Rijven :-) Check out his work here
Creative Direction: Dario Nucci
Illustration: Martijn Rijven